CHALLENGE
A storied Manhattan beauty brand needed to reimagine its luxury and find a relevant voice in an extremely cluttered market.

SOLUTION
Defined the aspirational target audience. Crafted a crisply articulated brand positioning and tone of voice. Created intriguing visual systems. Worked with amazing teams to concept, talent source and produce all touchpoints—web, retail environment, brand partnerships, marketing collateral, seasonal advertising campaigns and social media.

RESULTS
Led to a highly successful re-launch and, ultimately the selling of the brand.

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Photographers: Craig Cuter, Travis Rathbone, John Lawton, Derek Wood, Lisa Shin // Video Production: Cvlt Productions, Derby Content // Illustrator: Carolina Melis // Environmental Partners: Amy Gavin, Yawn Moon

CHALLENGE
As the first residential expression of Hudson Yards, Abington House called for a brand identity that would act as a beacon – a testament to the quality and opportunity of what was to come.

SOLUTION
Defined the target audience. Developed a relevant, strategic brand positioning. Designed an ownable brand identity. Concepted and produced an intriguing advertising campaign. Implemented a strong social media and events strategy.

RESULTS
Led to a successful property launch. As a result, it is the best performing rental development in Related’s portfolio.

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Photographer: Stephan Wuerth // Videographer: Bell Soto // Set Design: Kevin Hertzog

CHALLENGE
Global startup, SirinLabs, was founded with one mission – to bring tomorrow’s technology, today. The first manifestation of this was a mobile phone offering the ultimate in security and required full branding and marketing needs.

SOLUTION
Identified the brand positioning and offering. Created the full brand identity – product shots, printed collateral, packaging, website, flagship store and launch campaign.

RESULTS
Solarin’s launch event was attended by numerous A-List celebrities and its London-based flagship store opened in May 2016.

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Photographers: Craig Cutler, Lukas Haas // Web Partners: Block Level & Media Monks // Store Build: Elemental London // Celebrity Talent: Tom Hardy, Sarah Sampiao, Irina Shayk

CHALLENGE
Wilensky Minerals, the most exquisite minerals in the world, needed to refresh their brand for a variety of reasons: to broaden the understanding and appeal outside of the mineral world and smaller coterie of buyers; to differentiate from its competitors Mardani and Astro; and to embed themselves in the Chelsea neighborhood and establish connections and associations with the art world – fostering new buyers and collectors.

SOLUTION
Crafted a refreshed, modern brand expression. Designed all consumer brand touchpoints. Redesigned the gallery space.

RESULTS
The elevated and consistent brand identity invited a new customer base outside of traditional mineral collectors, which raised awareness of both the brand and the category and ultimately lead to more visitors and sales.

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Photographer: Evan D’Arpino

CHALLENGE
As one of the oldest auction houses, Bonhams brand needed to be modernized and refreshed to attract a wider audience.

SOLUTION
Redefined the target audience. Crafted a unique voice and global positioning. Refreshed the color palette, logo mark, typeface and image style. Applied refreshed brand to all elements. Concepted and produced a global campaign, including digital, print, video and OOH executions.

RESULTS
Using a crisply articulated and unique tone, the Bonhams brand attracted new audiences with the global campaign rollout. This campaign won a Silver award in the 2019 Graphis Photography Annual.

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Photographer: Craig Cutler

CHALLENGE
Cos Bar was founded in 1975 in Aspen and became the beauty staple for vacationers and residents alike. From their loyal core customer base came exceptional organic growth, leading to the need for a scalable brand.

SOLUTION
Crafted a cohesive, modern brand expression. Refreshed the brand identity from its 1975 wood carving roots. Designed all consumer brand touchpoints. Redesigned the store environment and customer journey.

RESULTS
The elevated and consistent brand identity, brought to life through environmental design, enabled the brand’s aggressive growth strategy across the U.S. market (40+ locations over the next two years).

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Environmental Execution: Stantec

CHALLENGE
Hudson Yards, the largest private real estate development in the U.S., officially opened to the public in the beginning of 2019 on Manhattan's westside. This historic development transformed New York City’s skyline, creating a vibrant new neighborhood and the home to renowned global brands. The development needed to create a tone and powerful visual aesthetic with which to embrace the public and become a piece of New York history.

SOLUTION
Crafted a unique and powerful tone. Created OOH and wayfinding signage throughout the development. Crafted a brand identity and welcome signage for the first office building, 10 Hudson Yards and later, 20 Hudson Yards.

RESULTS
Created buzz and excitement, attracted customers, drove sales and directed foot traffic.

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Photographer: Robert Wright

CHALLENGE
The most luxurious multipurpose marina in Cyprus, Ayia Napa Marina, was in need of a rebrand prior to international market introduction.

SOLUTION
Established an international tone of voice. Refreshed the brand identity. Developed all consumer touch points – from sales materials, both on and offline, to a global advertising campaign.

RESULTS
The refresh of the brand took Ayia Napa Marina from being local to international and exceeded the sales expectations.

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Photographer: Magdalena Wosinska // Environmental Partner: Amy Gavin

CHALLENGE
Related, one of the largest privately held real estate development companies, needed a strategic corporate rebrand.

SOLUTION
Created an extensive range of corporate and luxury residential brand communications, portraying the sophistication, inspiration, innovation and modernity at Related’s core.

RESULTS
The award-winning corporate redesign conveyed confidence and quality and, as a result, Related is touted as a marquee developer and lifestyle brand that continues to expand globally.

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Photographer: Robert Wright // Mural Artist: Tony Rubin

CHALLENGE
Hotels AB needed to define and clearly articulate the positioning of The Standard brand as it sought to further the brand’s expansion both geographically and in terms of its offerings. Additionally, they needed to develop guidelines and processes for evaluating future brand partnership opportunities.

SOLUTION
Created a brand positioning piece highlighting The Standard’s unique grasp on the pulse of culture in each of its major cities.

RESULTS
Hotels AB and The Standard continue to grow in a thoughtful and meaningful fashion while remaining true to the brand’s core.

CHALLENGE
Located in a swiftly transforming neighborhood, Lovejoy Wharf needed a rapid rebrand to elevate their offering and resonate with the identified target.

SOLUTION
Crafted a unique brand identity. Designed all consumer and internal touchpoints, including website, ad campaign, sales materials and neighborhood guide.

RESULTS
Lovejoy Wharf exceeded sales expectations and helped create a community in an up-and-coming neighborhood.

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Photographer: Bonnie Tsang // Videographer: James Martin // Web Development Partner: Nolte

CHALLENGE
Asprey needed a holiday push that informed, educated and entertained – to increase the brand’s relevance and build sales.

SOLUTION
Created an intriguing holiday campaign. Designed and produced window and store designs. Developed a holiday event program.

RESULTS
The windows and store interior mirrored the campaign that introduced the tag “I Want Asprey, Please.” This all tied together through print ads, tip-ins, social media and e-blasts – which drove foot traffic and sales through the holiday season.

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Environmental Partners: Hilt Projects

CHALLENGE
Veteran business-to-business jewelry traders wanted to bring a brilliant product idea to market with elegance and insight.

SOLUTION
Designed a unique brand identity and expression. Created a full suite of content, which was used to craft collateral, social media and an advertising campaign.

RESULTS
For the family's first consumer-facing experience, the refreshed look and feel allowed the brand to have a more meaningful retail presence, as well as expand into other markets across the U.S.

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Photographer: Max Wanger

CHALLENGE
The most bespoke, thoughtful and ultimately meaningful fitness offering, Willspace, needed help in articulating what they do and their passion for results.

SOLUTION
Designed a modern, energetic brand identity. Created a bold, tactical campaign. Applied creative to a multi-channel media strategy targeting their core and aspirational demographics.

RESULTS
Willspace launched its revitalized brand and website to great acclaim and interest.

CHALLENGE
Equinox Fitness wanted to develop an inviting, convenient, affordable, informative and entertaining fitness experience based on a highly scaleable, low-cost development strategy.

SOLUTION
Created a brand identity, inclusive of naming, logo development, tone of voice and look and feel. Designed the in-club experience, in partnership with David Rockwell. Developed a cohesive guide to ensure brand consistency from location to location and market to market. Concepted an advertising campaign that extended from digital to out-of-home to guerrilla marketing executions.

RESULTS
Blink launched successfully, beginning with 3 locations in the tri-state area. The concept was extremely successful and rolled out nationally, with 70+ locations across NYC, New York State, New Jersey, Boston, Philadelphia, and LA.

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Architects: Rockwell Group